Business can no longer ignore the impact of Social Media on their business
There was a time when many small business owners believed that they could ignore the social media revolution that was taking place and the impact it would have on their business.
Their belief was that the Internet search engine of choice would remain with Google and others and that people using social media were simply chatting and sharing interest amongst their friends and family, but sadly this is not proving to be the case.
As we now all recognise after approximately 10 years plus of social media platforms having been in existence, that peoples daily activities on social media envolved in to not only communicating social activities with their network but also using their friends circle and relatives to research, review and select potential suppliers for many of the services and products that they are looking for.
We now see people requesting support and recommendations from their network of friends and relatives for every day services like sourcing a local plumber, builder and even more complex legal services, which demonstrates their belief and trust in their own local network of friends and relatives as a reference point for sourcing organisations and suppliers to meet their consumer demands.
So the social media landscape in 2019 is a completely different animal to the simplicity that the social platforms were originally designed to meet. These platforms were originally designed to simply connect communities of people in conversational engagement. Who would’ve thought that these platforms would gain such traction in user audience numbers, and that all the leading brands would invest huge sums of advertising revenue to tap in to this eager, information sharing community.
So how can small-business really get to grips with grasping the potential that is on offer for organisations and suppliers of products and services to meet the thriving community of buyers and users on these powerful social media platforms.
It’s really quite simple! Make social media marketing a part of your marketing budget.
For a free Social Media Business Review and Consultation, call us on 01604 389 333 to get some advice and insight in to our monthly, affordable, pay as you go plans.
Package Plan: http://bit.ly/SocialMediaMarketingPack
For other services like, Responsive Web Design, Mobile App Creation, Search Engine Optimisation, Digital Publishing and general business marketing, email your brief to email@example.com
The difficulty faced by many tradesmen is the balance of time spent actually doing their work, whilst having to constantly communicate with customers about projects, schedules, payments and promises.
Its time to get smart... Automation can help!
With a far more demanding general public, expecting an instant reply and acknowledgement to their enquiries is a major challenge for busy tradesmen.
After all, it’s very difficult to handle a mobile phone whilst being at the top of the ladder, in the middle of a cement mix, placing bricks on the wall, roof rafters to a ridge or connecting a live cable to an electric wiring circuit.
But it seems many of today’s customers do not fully understand the complexities and working environment faced by many trades.
Put systems in place to help you cope!
it’s quite an old saying about ‘Working Smarter, Not Harder’ and this has never been more important in an instantly connected world, where the mobile phone has trained every customer to have a high expectation of instant response to their enquiries..
Smart technology is not just for the home, but for your business too!
With the importance of your business being fully mobile, in other words been able to react to customer enquiries from your work site, on the road or whilst dare we suggest, taking a break, by being able to respond to customers at your earliest convenience.
Responding to customers is simple with all the information you need at your finger tips. Sending documents, checking figures, checking and reviewing project schedules and agreements is vital.
To have These types of valuable information available to you at any time, in any location on your mobile device, is crucial in keeping your customers happy, informed and in the loop.
Smart Business Software Solutions
A powerful CRM customer relationship management system can help you find, track and trace any communications made with your customers. With an instant search facility on a first or last name, postcode or phone number that gives you an instant customer search facility.
Client data entry can be uploaded to your CRM by importing the contact directly from your mobile phone contacts, by adding the contact details directly through a form system on your mobile or with potential new customers arriving from your website that instantly populates all the customer details from your embedded web form.
You can schedule appointments, site visits, add calendar scheduling of projects, for deliveries, site attendance and add notes, files, photos, plans and details of your project directly through an integration link from a project management tool.
Invoicing can be set up to be automated where with a minimal amount of data imput you can create professional and trackable invoice and expense records.
Being able to track your cash flow, overdue and bad debt, over various periods of time instantly from your mobile device will help keep your cash flow and business finances on track.
It’s time to work Smarter Not Harder!
Why not pick our brains over a Free Consultation?
Blog curator Martin Kellett - Digital Business Specialist at Bos Marketing Solutions UK
Bos Marketing Solutions
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